LIV GOLF
/ PRE-GAME SHOW
# Marketing
01.The Brief
Craft a high-energy, visually captivating ad for the Liv Golf Pregame Show, aiming to enthrall both avid golf enthusiasts and non-golfers alike, drawing them into the game. This opener will heighten excitement, highlight the core of golf, and bolster brand recognition across a broad spectrum of viewers.
02.The Research
Using some assets already created for their current graphics package we look at many things that communicate excitement from color, images, movies that we loved, etc. What came to be was a combo of go pro camera ideas inspired by anime, and these exciting colors of pencil lines like a kid drawing thick and small lines that really demonstrated frank miller contrast along with the dark highlights.
03.The Design
Drawing from existing assets, we melded GoPro camera concepts with anime inspiration, intertwining vibrant pencil strokes akin to a child's artwork. This fusion vividly captures the essence of Frank Miller's stark contrast and dark highlights, resulting in an electrifying and dynamic visual narrative that ignites excitement and wonder.
04.The Animation
Developing the pipeline took some time as there was no straightforward method for creating stylized pencil strokes over footage. However, the outcome was achieved through a blend of 3D and 2D elements, resulting in jittery pencil outlines that added depth and texture to the visuals.
05.Chef's Kiss
Some final touches included adding colorful hits throughout the piece and incorporating halftone glints and glitters to enhance its visual appeal. These additions brought vibrancy and sparkle to the project, elevating it to a new level of aesthetic brilliance.
